/digital-marketing-pro:share-of-voice Purpose Calculate and track share of voice across multiple competitive dimensions. Measure how visible the brand is relative to competitors across organic search (keyword rankings weighted by search volume), paid search (impression share and auction dynamics), social media (mention volume and sentiment-weighted presence), and AI engines (GEO visibility and citation rates). Share of voice is a leading indicator of market share — brands that consistently outperform competitors in visibility tend to gain market share over time, making SOV one of the most str…