Short-Form Video Engineer a 9:16 video that survives the swipe. Short-form is not a small launch film — it is a retention machine: a hook that earns the first second, pattern interrupts that reset attention every few seconds, and often a loop that buys watch-time past 100%. The craft is timing, not polish. When to use - Reels / TikTok / YouTube Shorts (7–60s, vertical 9:16). - Retention editing: fixing drop-off, adding pattern interrupts, tightening pacing. - Hooks, seamless loops, repeatable short-form templates (one design, many topics). Story structure (the retention contract) Short-form s…