Social Commerce Overview Social commerce integrates your product catalog with Instagram, TikTok, and Facebook so customers can discover and purchase products without leaving those platforms. Shopify, WooCommerce, and BigCommerce all have official integrations that sync your catalog automatically — no custom code required. The strategic work is setting up the catalog correctly, enabling product tagging in posts, and monitoring catalog health. When to Use This Skill - When adding Instagram Shopping or TikTok Shop to an existing store - When syncing a product catalog to Meta Commerce Manager for…