social-proof-and-testimonials The proof content type — vet real proof, match it to the objection, unearth the specifics, cast the customer as the hero, and hand it across formats + placements. The format writers turn it into cuts, WoopSocial publishes , and proof gets placed where doubt is highest. The POV: the best content is the content you don't write — if it's real and specific Peers out-trust brands by a wide margin (per Nielsen, 92% trust peer recommendations over advertising), so a real customer's words persuade where your copy can't. But most proof content fails two ways: it's generic…