Social Strategy This is the top-level plan: which channels, what for, how to win, and at what cadence. It sits above (what themes) and (what posts) and tells them where to point. Everything downstream inherits the choices made here. The core idea, and what separates strategy from a to-do list: Strategy is choices and trade-offs — above all, what not to do. "Be on every platform, post consistently, engage your audience" is not a strategy; it's a list of platitudes that spreads a brand thin and wins nowhere. A real strategy picks the few channels where the audience is and the brand can win, del…