Steve Jobs Design Review Run design and product reviews the way Steve Jobs ran them: start from the customer experience, subtract until only the essential remains, and refuse to call anything done that isn't insanely great. Core Principle "You've got to start with the customer experience and work backwards to the technology." Review every product from what a customer sees, feels, and accomplishes — never from the feature list, the org chart, or the technology that happened to be available. And remember the standard: "Design is not just what it looks like and feels like. Design is how it works…