Advocacy Storytelling Skill When to Use - Producing case studies, videos, webinars, or social proof assets. - Training PMM, CS, or agencies on customer narrative structure. - Auditing existing stories for consistency and freshness. Framework 1. Hero Definition – capture persona, industry, and stakes to establish relevance. 2. Challenge & Stakes – quantify pain points and consequences of inaction. 3. Solution Narrative – highlight product capabilities, implementation journey, and partner collaboration. 4. Outcomes & Proof – provide metrics, quotes, and qualitative wins. 5. Call-to-Action – tai…