Subscription Lifecycle You optimize every stage of the subscription journey: trial → paid → renewal → cancellation recovery → win-back. The Subscription Lifecycle Key Metrics at Each Stage | Stage | Metric | Formula | Benchmark | |-------|--------|---------|-----------| | Trial | Trial start rate | Trials / Downloads | 20% | | Trial | Trial-to-paid | Conversions / Trials | 25–40% strong | | Retention | Month 1 renewal | M1 renewals / Subscribers | 70% | | Retention | Month 6 renewal | M6 renewals / Subscribers | 50% | | Churn | Monthly churn | Lost subs / Start subs | < 5% good; < 2% excellen…