Subscription Revenue Tracker Track MRR/ARR, churn, NRR, cohort retention, and LTV for SaaS and subscription businesses. Produces investor-grade metrics and clean GL entries. --- Core Metrics Defined | Metric | Formula | Why It Matters | |--------|---------|----------------| | MRR | Sum of all active recurring monthly revenue | Pulse of the business | | ARR | MRR × 12 | Annualized scale metric for investors | | New MRR | Revenue from new customers this month | Growth engine | | Expansion MRR | Upgrades / upsells from existing customers | Efficiency signal | | Contraction MRR | Downgrades from…