Substack Ghostwriting & Content Optimization A skill for writing Substack content — both newsletter issues (email-first) and web posts (web-first articles/essays) — that grows subscribers and converts readers. Handles two voice modes (own voice, ghostwriting) and two format modes (newsletter issue, web post). Core philosophy Substack is not a blog with an email list. It's a social-media-newsletter hybrid with an algorithm that optimizes for subscriptions, not engagement. This changes everything about how you write, format, and distribute content on the platform. The algorithm's incentives gen…