Technical SEO Playbooks When to Use - Sites experiencing ranking drops despite strong content. - Launching major site changes (CMS migrations, redesigns). - Investigating Core Web Vitals, crawl budget, or indexing issues. Framework 1. Crawl Health – Screaming Frog/JetOctopus results, search console coverage, log file sampling. 2. Performance – Lighthouse field vs lab data, render-blocking assets, code splitting, image optimization. 3. Indexation & Signals – robots.txt, canonicals, hreflang, pagination, parameter handling. 4. Structured Data – schema coverage, errors, merchant/product feeds. 5…