TikTok Script TikTok is the purest discovery engine in social: the For You Page decides reach from how people respond to the video, not from your follower count — so every TikTok has to earn its reach from scratch. That makes the rules specific, and different from Reels: 1. The hook is brutal — 1 second. Stop the scroll instantly on three channels (verbal + on-screen text + visual) or the video is invisible. 2. Watch-time and rewatches are everything. Design for completion and a loop, not just a hook. 3. Make TikToks, not ads. Native, authentic, slightly-raw content beats polished/ad-like con…