Trend-Jacking Riding a trend can earn reach a brand could never buy — or get it dragged. The difference is discipline. Trend-jacking works only when a trend is a fit, safe to touch, and still rising , and most brand failures come from skipping one of those checks: forcing an irrelevant trend, touching a sensitive moment, or arriving late. So this skill is mostly judgment . Before anything gets made, a trend runs three gates: 1. FIT — can you add a genuine angle, or are you just slapping your logo on someone's moment? 2. SAFETY — would a brand inserting itself here look opportunistic, tone-dea…