Trust Building (信任建立) Overview Trust is the currency of conversion on Xiaohongshu. Without trust, followers don't become leads, and leads don't become customers. Trust-building is the systematic process of demonstrating credibility, reliability, and authenticity to convince skeptical audiences that you're worthy of their attention, time, and ultimately money. The core principle: trust compounds like interest—small consistent deposits (valuable content, social proof, transparency) grow into large balances (loyal customers, advocates, referrals). On Xiaohongshu, where followers are bombarded wi…