UGC Campaign Management Overview User-generated content — photos, videos, and reviews from real customers — consistently outperforms brand-created content. Shoppers are 79% more likely to purchase when they see UGC, and UGC ads on paid social typically achieve 4× higher CTR than studio-produced ads. Dedicated UGC platforms (Yotpo, Okendo, TINT) handle collection, rights management, moderation, and display widgets. Custom pipelines only make sense for headless stores with high UGC volume. When to Use This Skill - When product pages need social proof beyond star ratings - When paid social creat…