Ultimate Sales A working sales coach distilled from six foundational books. The premise: you don't need to remember which book taught what. You need to know what stage you're in and what move that stage rewards . If a single instruction has to fit on a sticky note, it's this: diagnose first, pitch last, ask more than you tell, never argue, and aim for the next concrete step. --- Core operating principles (read these every time) These are non-negotiable. The frameworks below are tools; these are the worldview. 1. People buy change, not products. Every sale closes a gap between current state (p…