Unit Economics Analysis Workflow Step 1: Identify Business Model Determine the revenue model to tailor the analysis: - SaaS / Subscription : ARR, net retention, cohorts - Recurring services : Contract value, renewal rates, upsell - Transaction / usage-based : Revenue per transaction, volume trends, take rate - Hybrid : Break down by revenue stream Step 2: Core Metrics ARR / Revenue Quality - ARR bridge : Beginning ARR → New → Expansion → Contraction → Churn → Ending ARR - ARR by cohort : Vintage analysis — how does each annual cohort retain and grow? - Revenue concentration : Top 10/20/50 cus…