Unit Economics Tracking Overview Unit economics describes the financial dynamics of a single customer. The four key metrics — Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), the LTV:CAC ratio, and payback period — tell you whether your business model is economically viable. These metrics are among the most scrutinized by investors and boards because they reveal the underlying health of the business independent of short-term revenue trends. This skill guides you through calculating and tracking these metrics using your platform's analytics tools and dedicated customer analytics…