Urgency & Action Animation Create animations that motivate immediate response and communicate time-sensitivity. Emotional Goal Urgency creates a compelling need to act now. Action-driving animations capture attention, create momentum, and remove hesitation through dynamic, forward-moving motion. Disney Principles for Urgency Squash & Stretch Sharp, impactful deformations. Quick squash on landing (15-25%) creates impact. Fast stretch during motion shows speed and force. Anticipation Very short or none (0-50ms). Urgency means no time to prepare. Direct, immediate action. Skip wind-up for instan…