Visual Emphasis and Hierarchy Every screen has a most-important thing. Visual hierarchy is the design work that makes sure the user's eye finds it first — without requiring the user to read everything and decide for themselves. Emphasis is achieved through size , colour , weight , contrast , and position . These tools work because they are relative: an element looks important because it differs from what surrounds it. The Hierarchy Ladder Design every action group and content area with a clear hierarchy: | Level | Role | Visual treatment | |---|---|---| | Primary | The one action the user sho…