Visual Formats Visual formats are the production structure of an ad — what it looks like, how it's built, and what medium it lives in. They are not hooks (what you say), not mechanics (how the viewer arrives at the truth), and not messaging angles (what the core truth is). Format is the vessel. creative-mechanics defines what moves inside it. --- Where Formats Sit in the Creative Stack However — format and mechanic are bidirectional. You can start with a format and work backward to find the right mechanic, or start with a mechanic and find the format that best delivers it. Both workflows are…