Visual Identity Direction Frameworks Quick reference for translating brand strategy into visual identity direction, using proven methodologies from brand identity masters. "A brand is a person's gut feeling about a product, service, or organization." — Marty Neumeier "Products are made in the factory, but brands are created in the mind." — Walter Landor "Simple, focused, concept-driven. We are concerned with permanence." — Chermayeff & Geismar & Haviv --- Key Statistics | Metric | Value | Implication | |--------|-------|-------------| | Color as primary differentiator | 85% | Color is often f…