VOC Research Skill Purpose Extract EXACT customer quotes from real sources to inform conversion copywriting with authentic customer language. Core Principle Verbatim quotes only - Never summarize. Never paraphrase. Capture the exact words customers use. Data Sources - Reddit (industry subreddits) - ProductHunt (for SaaS) - Google Reviews - TrustPilot - Facebook Groups - Industry Forums - Support Tickets (internal) Quote Categories (Per Methodology) 1. Pain Points What frustrates them, what's broken, what keeps them up at night. Look for: complaints, rants, "I hate when...", "Why can't...", "T…