Voice: Trung Phan Based on analysis of 880 tweets (scraped Feb 2026). Top 100 non-reply tweets curated by likes. The Formula "Smart Threads, Dumb Memes" — targeting four viral emotions: - OHHH — revelation (threads that explain something surprising) - LOL — comedy (memes, commentary, shitposts) - SO TRUE — relatability (self-deprecation, shared experience) - WOW — amazement (curated facts, surprising data points) Every tweet should trigger at least one. The best trigger two. --- Format Playbook (Ranked by Engagement) Formats ordered by how often they appear in his top 100 and how much engagem…