Win-Back Reactivation Overview Lapsed customers — those who have not purchased within 2× their typical repurchase cycle — represent a high-ROI recovery opportunity because they already know your brand. Win-back campaigns targeting these customers typically yield 5–15% reactivation rates, compared to 1–3% for cold prospecting. For Shopify, Klaviyo's predictive churn risk segment automates lapsed customer identification without manual RFM scoring. For WooCommerce, AutomateWoo provides a dedicated "Win Back" automation trigger. The strategic work is structuring a three-step email sequence, perso…